Working title:

Annual Outreach Campaign Manager

Official title:

OUTREACH PROG MGR I(P65NS)

Degree and area of specialization:

BA/BS required.

Minimum number of years and type of relevant work experience:

Minimum six years experience in professional outreach or development. Experience in academic or non-profit setting preferred.

Principal duties:

The Outreach Program Manager will lead outreach and development efforts for the UW Carbone Cancer Center (UWCCC). Under the direction of the UWCCC Director, and in collaboration with the UWCCC advisory committee and the UW Foundation, the Outreach Program Manager will manage public visibility, community education, and donor relations.

Annual Outreach Campaign & Donor Program Management
1. Design, lead, implement and oversee annual outreach and development campaign for the UWCCC in conjunction with efforts put forth by the UW Foundation.

2. Determine the success of existing donor development methods by assessing fund raising goals and objectives achieved and measuring effectiveness of fundraising materials and participant response. Create and propose additional cancer-related donor programs to augment current efforts. Supervise the implementation of new donor programs.

3. Manage an aggressive donor acquisition program through the administration of direct mail solicitations and other means. Identify sources of support through prospect research and background information surveys. Examine names acquired and study giving histories to develop a protocol for follow-up appeals. Analyze benefits of each program by comparing returns received, with the target population, to provide more successful solicitations in the future.

4. Determine appropriate timing, resources and management methods for donor solicitations and supervise campaigns throughout the year. Estimate the expected percent of return and cost effectiveness to determine feasibility of each method.

5. Cultivate donor prospects by proposing and implementing receptions, donor related events and programs which will distinguish between giving levels and encourage donors to move up in the structure of giving which will in turn increase contributions to the UWCCC. Develop positive relationships with donors by responding to their individual needs and requests. Understand when to pass donors to the UW Foundation.

6. Support the UW Foundation development staff by identifying potential major donors through analysis of database contributions. Develop progress reports which monitor how contributions have been utilized and recommend where additional support would be directed within the UWCCC cancer research program.

7. Gather contribution information and study the feasibility of donor recognition events and programs to increase the number of donors to the UWCCC. Define realistic goals, objectives and time line as well as monitor expenses and budgets.

8. Analyze the designation of contributions to the Cancer Center that will be maintained in funds at the UW Foundation. In conjunction with the UWCCC Director and the UW Foundation, determine when the creation of a new fund is necessary to ensure proper accountability with respect to the donors' wishes.

Events & Stewardship
1. Oversee cancer center events and donor stewardship program. Plan, implement and design donor stewardship program providing donors with a consistent awareness about the UWCCC to ensure they remain connected.

2. Function as primary contact for UWCCC physicians and researchers interested in initiating external funding for specified research projects or programs. Determine donor interest and convey the impact of potential gifts for physician or researcher.

3. Develop and manage customized procedures for processing and accounting for donations that are responsive to the individual physician or researcher's situation.

3. Partner with the UW Foundation to develop strategies for stewardship of Cancer Center donors and funds.

Community Visibility & Education
1. Provide leadership and direction targeted toward establishing cancer-related public education programs with statewide and local organizations.

2. Identify and maintain library of educational materials and information highlighting current cancer research, treatment and prevention opportunities available at the UWCCC to be used at community events.

3. Work closely with health-related organizations in selecting and providing up-to-date cancer information and services for residents in outlying communities. Measure the appropriateness of information presented by conducting follow-up discussions with recipients and organizations to determine accuracy and effectiveness, and ensure that it reaches those most in need.

Public Relations
1. Assist public relations manager in developing new initiatives to increase public awareness and visibility.

2. Work with UWCCC and UWHC leadership to establish goals for new programming. Identify new programs and publicity opportunities and asses their potential impact on Cancer Center visibility, as well as the value of pursuing new directions. Establish a priority that considers effective utilization of limited resources.

3. Utilizing the Cancer Center's mission and knowledge of operations, work with Public Relations Manager and UWHC Public Affairs on media announcements for print, TV and radio for cancer center events and programs. Investigate advertising platforms appropriate for individual events or initiatives and prepare advertising concepts. Submit publicity proposals and determine final plans.

Supervise Staff
1. Hire, train and supervise Outreach Specialist(s). Oversee daily activities of this position to ensure goals and performance levels are being met.

This position is expected to follow the policies, procedures, guidelines, and standards for excellence and professionalism established by the UWCCC and the University of Wisconsin.

TO ENSURE CONSIDERATION

Application must be received by: JUNE 27, 2008

HOW TO APPLY:

Unless another application procedure has been specified above, please send resume and cover letter referring to Position Vacancy Listing #58682 to