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University of Wisconsin - Madison

Position Vacancy Listing

PVL # 78821

Please Note: A change was made to this position announcement on 02/12/14


Working Title:
Marketing Specialist
Official Title:
Degree and area of specialization:
Bachelor's degree required. Major in marketing, public relations, communications, business, or related field is preferred.

International living/study experience and/or work with an international focus is preferred.
Minimum number of years and type of relevant work experience:
Minimum 2-3 years experience in communications, event planning, public relations, marketing or related field, preferably in higher education or a non-profit organization setting.

Experience with creating, implementing, and evaluating an overall creative marketing plan.

Excellent interpersonal communication and writing skills

Proven experience utilizing social media marketing tools, developing and designing online and print advertising to promote programs or services.

Ability to plan, lead, and manage a complex workload while balancing multiple priorities.

Proven experience working collaboratively and effectively with both internal/external constituents.

Demonstrated initiative and creativity.

Proficiency with computer applications, such as Adobe Suite, including InDesign, Illustrator, Photoshop, and MS Office Suite.

Ability to work independently as well as part of a team.
Principal duties:
This position is a multi-functional position within International Academic Programs (IAP), a unit in the Division of International Studies, which serves as the largest study abroad office at UW-Madison.

IAP administers more than 200 campus-wide study abroad and exchange programs and annually sends over 1,300 UW-Madison students abroad.
Further information about IAP can be found on the web at:

The Marketing Specialist will be responsible for overseeing the development and implementation of a strategic marketing plan in support of IAP¿s strategic goals to increase awareness of and participation in
IAP¿s study abroad program offerings. The duties of the Marketing
Specialist include, but are not limited to, the following:

1. Produce and maintain a set of creative material, online and print and promotional materials, to promote and enhance IAP's brand, visibility, programs and mission at UW-Madison and nationwide.

2. Develop, implement, and manage marketing strategies through the use of the IAP web site, online and print advertising, social media, and email.

3. Work with IAP office staff to create a consistent message in all marketing and communication efforts.

4. Coordinate specified IAP major events, including the Study Abroad Fair; develop and implement student outreach plan and activities (e.g., classroom visits, information sessions).

5. Communicate with external and internal stakeholders both in the UW-Madison community and nationwide to highlight students, IAP programs, scholarships, and initiatives in all media, including, but not limited to: on-campus publications, online publications, newspapers, blogs, and videos.

6. Analyze current marketing practices and target market to ensure effective marketing strategies are utilized, using tools such as Google Analytics, surveys, and social media management tools.
  Additional Information:
 The position is a full time 100% appointment. The title to be used will be dependent on qualifications and years of experience. Salary will depend on the level and title at which the new employee is hired. A one-year period of evaluation is required. Anticipated start date is negotiable.

A criminal background check will be conducted prior to hiring.

A criminal background check will be conducted prior to hiring.
A period of evaluation will be required

  Employee Class:
 Academic Staff
Full Time Salary Rate:Minimum $41,000 ANNUAL (12 months)
Depending on Qualifications
Term:This is a renewable appointment.
Appointment percent:100%
Anticipated begin date:MARCH 24, 2014
Number of Positions:1

Application must be received by: MARCH 07, 2014
Unless another application procedure has been specified above, please send resume and cover letter referring to Position Vacancy Listing #78821 to:
Kristine Schutte
Phone: 608-262-5804
500 Lincoln Dr
Fax: N/A
264c Bascom Hall
Madison, WI 53706-1314
Relay Access (WTRS): 7-1-1 (out-of-state: TTY: 800.947.3529, STS: 800.833.7637) and above Phone number (See RELAY_SERVICE for further information. )

NOTE: Unless confidentiality is requested in writing, the names of applicants must be released upon request. Finalists cannot be guaranteed confidentiality. In the case where there are fewer than five finalists, the names of the five most qualified candidates must be released upon request.  

UW-Madison is an equal opportunity/affirmative action employer.
We promote excellence through diversity and encourage all qualified individuals to apply.
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