|The Division of Continuing Studies supports the mission of the University of Wisconsin-Madison and the spirit of the Wisconsin Idea by advocating for and engaging lifelong learners through high-quality and innovative programs and services.
The Director of Marketing and Communications in the UW-Madison Division of Continuing Studies is a senior member of the Division Leadership Team and works closely and collaboratively within the Division, across the UW-Madison campus, and in partnership with a variety of external entities and audiences.
The Director provides leadership across the Division in accordance with the Divisional and institutional missions. The Director contributes to strategic decision-making, supports other members of the team in achieving their marketing and communication goals, and directs the marketing and communications function within an administrative environment of collaboration, open communication and transparent decision-making.
The Director of Marketing and Communications is responsible for 1) providing campus-wide leadership in marketing to the non-traditional student and learners at a distance; 2) developing and implementing comprehensive and strategic marketing for the continuing education and outreach functions; 3) public relations and communications including media relations; 4) leading, managing and supervising a Marketing and Communications Office; 5) ensuring that the office is at the cutting edge of marketing and communication "best practices"; and 6) developing and maintaining connections with organizations related to marketing of higher education continuing education programs (e.g., UPCEA).
The Director reports to the Dean of the Division of Continuing Studies, who is also the Vice Provost for Lifelong Learning and manages and supervises a staff of 13 marketing and communications professionals. Specific responsibilities include:
Build brand identity and awareness for the Division among internal and external audiences. Ensure consistent image and identification with the UW-Madison brand across all Division marketing and communications efforts.
Provide leadership in adding value to the marketing and communications efforts of campus outreach and administrative groups.
Initiate and direct the systematic use of marketing research--including both internal and third-party resources--to assist the Division and its outreach partners in identifying and evaluating potential new markets for continuing education and outreach programming, and the summer session.
Develop comprehensive marketing plans for the Division, its units, and programs that encourage research-based, market-driven programming; as well as outcome evaluation including cost and effectiveness measures for marketing initiatives.
Establish and monitor consistent, Division-wide processes and metrics to execute and achieve marketing goals and projects.
Develop, manage and monitor the Division's marketing and communications budgets
Direct and coordinate development of an integrated Web presence that is part of the Division's and campus' overall marketing strategy for nontraditional audiences.
30% CLIENT AND STAKEHOLDER RELATIONS
Design, implement, and monitor a comprehensive customer relations strategy that supports the achievement of broad Divisional goals and objectives.
Provide leadership in shaping a comprehensive and consistent process for working with donors and other interested parties
25% STAFF SUPERVISION AND DEVELOPMENT
Provide leadership, management and supervision for the staff of the Marketing and Communications Office. Set performance expectations, conduct annual performance evaluations, and provide opportunities for professional and skill development.
Conduct continuous assessment of the office's capacity to meet the Division's marketing and communications needs. Make recommendations to the Division Leadership Team and the Dean on ways to enhance marketing and communications capabilities.
Together with the Division Leadership Team, develop and implement a plan for strengthening the identity of the Division and articulating our vision to outreach partners and other stakeholders.
Communicate the value of continuing education, outreach and other Division initiatives to internal campus audiences and the general public through the preparation of annual reports, press releases, newsletters and other publications, and web information.
Serve as principal spokesperson and marketing contact for the Division.
Coordinate development and delivery of responses to media queries about Division programs and activities.